Upcoming Changes Position Charity to Deliver More Kids’ Wishes

PALM HARBOR, FL (December 2020):  For 23 years, Kids Wish Network, a charitable organization based in Palm Harbor, Florida, has been granting wishes to children suffering from life-threatening illnesses and life-altering situations. Under the new leadership of Executive Director Tam Lai, the organization is setting an energetic tone for the future of their work with kids. “We’re proud of the work we’ve done, but there’s a lot left to do,” says Ms. Lai. “We’d like to be able to grant more wishes like the exciting one we recently facilitated for a child in Avon, CT.” 

Kids Wish Network’s organizational goals for 2021 will allow them to do more effective fundraising, provide better communication to their supporters, and ultimately increase the number of wishes they are able to grant.

Increasing the Value of Every Donated Dollar

At the start of 2021, Kids Wish Network is rolling out a new fundraising strategy which will increase the percentage of every dollar donated going directly to programs and kids. “We know our individual donors want to make the greatest impact possible, and every corporate sponsor and partner increases the value of kids’ wishes. One of our goals this year is to increase the value of each contribution that is made,” Ms. Lai explains. 

The new Executive Director is working with the charity’s internal leadership team and Board of Directors to create a process that will strategically evaluate fundraising efforts, and allow a greater percentage of funds go directly towards expanding the mission.

Providing More Frequent Donor Communication

Kids Wish Network knows their donors and sponsors are the driving force that allows them to carry out the great work they do. In an effort to convey their appreciation and gratitude, the organization will be sharing more wish stories and expanding their visibility and transparency. They want their contributors to see the good they are doing.

Starting in 2021, the team at Kids Wish Network will send out good news by sharing stories of hope and celebration through their social media channels (Facebook, Instagram, Twitter, TikTok, and YouTube), more communication with the media, and more frequent emails to their supporters. Ms. Lai shares, “We want to allow donors to feel their value and contribution while we continue to build their confidence and trust in our organization. They deserve the reward of hearing about all of the good they are doing and the life-changing effects of the wishes they help to grant.” 

Every Wish Changes A Life

“I am excited to report that Kids Wish Network is growing, and we feel an exciting energy,” says Ms. Lai. “More than anything, we want to make more kids’ wishes come true. We firmly believe that every wish is worth the investment, because every wish changes a life.”

Visit www.kidswishnetwork.org to learn about the different programs.

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Kids Wish Network has been making dreams come true for children since 1997. We are dedicated to infusing hope, creating happy memories, and improving the quality of life for children experiencing life-altering situations. We started with the single purpose of granting wishes to children suffering from life-threatening conditions but have since created additional programs to benefit kids nationwide, including Hero of the Month, Project Toy Drop, Holiday of Hope Gift Banks, and A Child Forever Funeral Assistance.