I’ve spent my entire career in sports & entertainment marketing. My daily responsibilities would touch upon areas such as: advertising, branding, writing, special events, and promotions. Selling was never my “thing”; I’ve never been assertive/aggressive in that sense. My thoughts… If you don’t want it, no worries – don’t buy it!
Needless to say, I was nervous when I started at KWN and was informed that one of my duties was to contact children’s/pediatric facilities nationwide in an effort to have them join our HERO OF THE MONTH program. (“Do I have to actually pitch these people? Do I have to maintain a quota each month? What if they reject me???”)
After eavesdropping on my colleague – who seamlessly & smoothly delivers the parameters of the program to her respective contacts like a pro each and every time – I began reaching out to hospitals, rehabilitation centers, burn units and shelters to inform them of HOTM. There are days when I simply have to “step away from the phone”, tired of hearing the sound of my own voice, but when I do manage to get a facility representative on the phone, it is with great pleasure that I get to introduce them to the rewards of HOTM. I’ve had a few facilities sign with us since I’ve started (Welcome!) and have many others who have expressed interest. In communicating with these people who dedicate their lives to children in need, I no longer look at these phone calls as “selling”, but “sharing” because that is exactly what we are doing! There is never a cost to the facility to participate, so it’s a win-win situation for all involved!
If you would like to honor some brave children that walk through your doors every month, please call us at 888.918.9004 so you can join our roster of esteemed facilities who participate in KIDS WISH NETWORK’s HERO OF THE MONTH Program!
HOTM Facility Coordinator